Cologne: 31.01.–03.02.2021

Login for participants

Welcome to the
New Product Showcase 2021

Realise and present your ideas in an appealing way – to an audience of top international decision-makers.

There is no limit to new ideas, especially in the confectionery industry, and visitors to the ISM are among the most interested tradeshow publics of all when it comes to new creations. That’s why the New Product Showcase has been the focal point of ISM since 2009. This is where the decision-makers selectively inform themselves about new products of the sweets and snacks industry.

An independent jury (experts from industry, trade and scientists) select the most innovative products of ISM 2021.

New Product Showcase 2021:

Special exhibition
The New Product Showcase has established itself as a successful and popular platform for the top innovations of ISM. Once again in 2021, we are offering you the opportunity to impressively present your new products on even more space in hall 2.2 In addition, each new product is digitally supported with a QR code that gives interested parties additional product information and a direct link to the manufacturer.

The Web site
A revised web site enables optimum display of the top innovations on smartphones and tablet computers – that way, top decision-makers can get information on the spot at the tradeshow and contact you directly.

Registration is easy as 1, 2, 3
On the following pages, you can enter your company data and product information as well as upload one image per product. Please note that you may enter a maximum of two products online for each display case you rent. You can enter and add products as well as edit or delete those products you have already uploaded, until December, 1st 2020. All submissions will then be presented on the Internet just in time to coincide with the opening of the ISM 2021.

You already received your access data along with our letter confirming your participation in the New Product Showcase. You can log in directly right HERE using your customer number and password. Should you have any questions or need help, our service team will be glad to assist you at any time.